DIGITAL MARKETING PROJECT PORTFOLIO
Digital strategies that drive growth and strengthen brands
Welcome to a selection of featured projects that showcase my experience in digital marketing, growth marketing, events, and public relations. Each initiative is designed to deliver measurable results and boost brand presence in the digital space.
Growth Marketing & Content Strategies
Driving growth through creativity and strategic analysis.
MoradaUno – Scaling Content Strategy
Produced 22 webinars focused on key topics in the real estate market.
Launched the “Speaker Series” podcast with 6 episodes, attracting industry experts and a specialized audience.
Result: Achieved a 3.7x increase in organic leads and positioned the brand as a leading source of information.
Growth Marketing
Achievements at MoradaUno:
Generated 7,135 leads in 2024, achieving 61% year-over-year growth.
Designed an acquisition playbook, helping multiple regions exceed 117% of their sales targets.
Boosted referral leads by 2.7x, with a 37% conversion rate.
PPC optimization: continuous improvements in CAC, ROI, and overall campaign performance.
Corporate Events
Creating experiences that strengthen brands and build relationships.
SiiLA – Strategic Event Management
Coordinated events for 80 to 200 attendees, from concept to full execution.
Featured event: Launch of SiiLA SPOT, including logistics, live coverage, and digital promotion.
Developed a content strategy before, during, and after the event to maximize impact.
Featured Case: SiiLA SPOT Launch
On the right, you can see an example of the event coverage for the launch of SiiLA SPOT, a new real estate analytics platform in Mexico.
This event brought together industry leaders, partners, and specialized media.
I was responsible for the digital strategy, event promotion, and audiovisual content production.
📎 Learn more about the SiiLA SPOT launch at SiiLA
Public Relations & Influencer Marketing
Connections that amplify your brand’s reach and authority.
Casai – PR & Influencer Strategy
Managed 110+ influencer collaborations annually across Mexico and Brazil.
Total reach: over 13.8 million users.
65% increase in revenue driven by integrated campaigns with key brand ambassadors.
Digital media coverage: International mentions in real estate and hospitality outlets.
📎 Examples of influencer content: [link]
Social Media
As Social Media Manager at Casai, I led the brand’s digital strategy with a focus on organic growth, valuable content, and community building.
During my time, I grew Casai’s Instagram audience from 2,000 to over 100,000 followers in less than a year through a combination of organic content, strategic paid campaigns, influencer collaborations, and digital activations.
We also maintained an engagement rate above 4%, outperforming the industry average at the time (1% to 3.5%), reflecting a strong and authentic connection with our audience.
This growth was driven by a content strategy focused on:
Visual storytelling aligned with brand values
Monthly themed campaigns
Collaborations with influencers and like-minded brands
Continuous optimization based on performance analytics
Casai Unplugged: Live Music from Polanco
Casai Unplugged was created as an intimate and authentic experience, filmed in one of our spaces in Polanco, Mexico City. The first session featured La Isla Centeno, delivering a warm and cozy atmosphere that truly reflected the essence of the brand.
Key Results and Metrics:
35% increase in social media engagement during the launch week.
20% growth in Instagram followers within the first month.
124K+ views via La Isla Centeno’s YouTube channel and 53K+ views on wearecasai’s YouTube channel.
Employer Branding
I developed and diversified various strategies to position the company as an attractive employer brand, both internally and externally.
This included implementing employee advocacy initiatives, encouraging team members to become brand ambassadors by sharing authentic content across their own social media and personal channels—highlighting achievements, workplace culture, and day-to-day experiences.
These efforts not only enhanced the company’s reputation, but also strengthened employee engagement and significantly increased the organic reach of internal and external communications.
Ready to Grow Your Brand?
Every project is an opportunity to turn ideas into real results. If you’re ready to work together and elevate your marketing strategy, let’s talk!